About

ABOUT THE BRAND

Life of Abraham is a fashion brand that blends hype wear with historical art, while each one of its seasons tells a story.

Abraham, the founder, treats every collection as a chapter of his life, allowing his memories to seep into the fabric and etch themselves onto his designs. The collections are all raw in their expression of emotion, and youthful in their ability to merge historical artifacts with modern day design.

The pieces are genderless and luxurious, made of the finest quality material to offer you both comfort and style. They are the perfect route to self-expression, and are both elegant and subtle in their aesthetic.

Every piece of the Life of Abraham hides a fascinating tale about real life events told in threads.

MISSION

To democratize the urban wear experience by fostering human connectivity and providing an experience through our luxurious and genderless fluid collections of both historical art and modern day youth.

VISION

To provide the youth with fashion that they can identify with and express themselves through. A brand that redefines hype wear in the most elegant and unexpected of ways.

THE CONCEPT

The concept behind the brand is one that merges historical art with contemporary living. It mirrors the personality of the founder, who finds inspiration in the old and motivation in the new. Every detail of his designs pays tribute to a moment in time gone by. The different chapters of his life are slowly taking shape in the form of a modern fashion line.

The historical references in each item along with the personal touch and memory that goes into the work makes each piece distinctive in its own particular way.